Everyone knows that websites change over time. Whether it’s new content, regular site maintenance, changing products or a corporate merger, sometimes pages or even entire domains need to be moved.
Whether you’re using permanent 301 redirects or temporary 302s (and the like), redirects are critical when performing revisions, especially when it comes to search engine optimization (SEO), technical SEO and content repurposing. So what do you do when a user clicks an old link or wants to see the updated version of a particular page on your site?
The key is to use redirects. If a site doesn’t load for any reason, a redirect can be set up that will send them to another URL with the same content. Therefore this article will explain everything you need to know about temporary redirects.
What are Temporary Redirects?
The HTTP code 302 indicates that the page has been temporarily moved to a different address, but the original URL is still active and will be used again in the future. Using this method, you can demonstrate to a customer that the requested document can still be accessed in the interim by using a different URL.
The 302 redirect, just like any other 3xx-redirect, sends PageRank and any other relevant SEO signals to the destination URL. If you require a temporary redirect for a page that does not have an impact on your rankings and should not be cached, you should use a 302.
For instance, if you want to redirect a URL to a page advertising promotion or a product page featuring seasonal products, you can use a 302 redirect. This method can also be used for tracking or testing websites.
How Do You Set Up a Redirection to a 302 page?
The same way you would use the htaccess file to set up a 301 redirect, you can use it to set up a 302. Here’s an example of what the entry for a temporary redirection in htaccess might look like:
- RewriteEngine On
- RewriteBase /
- RewriteRule pageold.html pagenew.html [R=302]
Always consider a 302 redirect to be transient and avoid utilizing them for permanently redirecting URLs. To check your redirects, a Ryte free account will make it simple for you to determine whether or not it was successful.
Quick and Easy Tip for Using Redirects Properly
You should only use redirects on pages with backlinks and a high PageRank. You can safely delete previous URLs if they do not contain any of these features.
Don’t Overdo It
It’s wonderful for SEO to have redirects, but if you have too many of them, this can cause various problems, including errors and sites that load more slowly.
Always Redirect to Pages that Are Related
When a user clicks on one of your links, they should be redirected to a page that contains information similar to what they were seeking when they clicked on your link. You should stay clear of directing visitors to arbitrary sites or your homepage. If you don’t fix this, Google might label the page with a softer version of the 404 error.
Examine Redirects OverTime
By performing regular audits of your redirects, you can verify that your website does not contain any unwanted redirects that cause it to run more slowly.