SEO

Content drives web searches – this isn’t a controversial statement, but an accepted fact of search engine optimization. This is one of the main reasons why content marketing is a $63 billion (and growing) field.  But successful content marketing is more than just a handful of blog posts thrown up online without much thought given […]

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In the world of search engine optimization, there’s almost no such thing as a constant. Sure, there are truisms like “content is king,” but there always seem to be exceptions.  In fact, the only thing you can rely on is that change is inevitable – whether that means Google changing the search algorithm or your […]

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If you ask someone who doesn’t know a lot about search engine optimization what they expect to get out of it, they’ll mention things like more traffic, more impressions, and of course, more sales, all on a timeline of immediately. But if you’ve been in the business for any time longer than a week, you […]

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You may think they’re just a fairy tale or urban legend, like Bigfoot, or leprechauns, but believe it or not, there are such things as SEO keywords that offer both low competition and (relatively) high traffic for your specific niche. The hard part, of course, is finding them.  Sometimes called “tangential keywords,” they’ve given rise […]

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If you’re a fan of the Terminator franchise and/or a doomsday prepper, you may be a bit leery of the sudden influx of artificial intelligence into nearly every facet of modern life. On the other hand, assuming ChatGPT doesn’t become self-aware and try to enslave humanity, you can no doubt see all the exciting potential […]

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Whether you’re looking for a side hustle or are just tired of working to make someone else rich, SEO freelancing could be just what you’re looking for. But it’s not without its pitfalls, even for entrepreneurs with established businesses. I know I made more than my share of missteps as I built my business and […]

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“May you live in interesting times.” – Apocryphal ancient Chinese curse (but probably not). There is no question that we’re living in noteworthy times. Technology is growing at an exponential rate, leaving many people from writers to paralegals, bankers to customer service representatives worried about the future of their jobs.    And search engine optimization professionals […]

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I’ve been involved in the world of search engine optimization for quite a while now. I’ve worked in-house with corporations trying to increase their exposure, on contract with local businesses trying to carve out their niche and with small mom-and-pops who don’t know the first thing about SEO. Each of these situations have a number […]

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On some level, most people would really love to be their own boss. Working from anywhere, answering only to yourself – that’s kind of the American dream, isn’t it? That’s probably why so many search engine optimization specialists are turning away from the traditional 9-5 corporate grind and embracing life as a freelancer.  But before […]

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Companies like General Motors, Amazon and Walmart may get all the headlines, but they’re not the real power behind the American economy. No, that honor belongs to small businesses, which not only comprise 99.9% of all businesses, but they also employ 46.4% of workers.  And while everyone loves to support their local mom-and-pop, at least […]

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