How to Improve Pages with Low Word Count?

The optimal word count for a web page in terms of search engine optimization has been the subject of debate among the SEO community for some time. Many people have put a lot of effort into researching and discovering the solution. 

However, it seems as though there is no definitive answer. Some experienced professionals will tell you word count is irrelevant. Others will point to correlation studies that show longer pieces tend to perform better in search engine results.

But in this age of AI, is this still true? And do various forms of SEO writing, like blog articles, landing pages, link-building text, product pages, etc., vary in any significant way? Answering that question is our primary objective, so let’s get started.

How Do I Locate Sites that have Low Content?

There are a lot of resources for evaluating web content. Screaming Frog, SiteBulb, SEMRush, and Ahrefs, four of the most popular SEO auditing tools, all cover this topic at various depths. 

Content management systems (CMSs) like WordPress include add-on plugins like Yoast that grade blog articles and pages based on their SEO, including both length and tone, and offer instant feedback as you write. Just don’t forget to verify the provided URLs, as sometimes the crawlers cannot correctly render the website.

Can I Improve Pages with Low Word Count?

Boosting pages with low word count isn’t as easy as you may assume like an essay for school or college, you can’t just bloat all the content on the page, throwing in “in order to” in place of “to” or loading up on transitional phrases.

Instead, it’s crucial to raise the page’s value as you increase the word count. Can you think of any subtopics that might be relevant to address in this piece? Try to answer any follow-up questions readers may have.

Always evaluate your changes in terms of how it can improve the content. It’s not always a good idea to attempt to pack a website full of media like images and movies, as doing so can lead to problems with excessive HTML, especially if the code is bloated. 

Spend time expanding the content to at least 300 words, but don’t obsess over the word count unless it’s really short. Instead, make sure you’re giving the reader something of actual value. 

How do You  Stop Publishing Low Word Count Web Pages?

The easiest way to fix pages with low word count is to not create them in the first place. To do this, do your research and ask lots of follow-up questions. 

Even if the content is exhaustive and you’re on the edge of the word limit, you should still think about whether or not your rivals can add more value by expanding their entries. If you have exhausted all possible contributions, that’s fine. 

Remember, having a few pages with under 300 words each won’t hurt your SEO, but if you consistently publish poor content, that will be the weak spot that drags down your ranks against competitors that are really adding more value.

Further Considerations on Low Word Counts

  • Don’t surrender to the temptation of using content generated by AI. Modern AI bots can produce content that is passable as humans, but it is not worth it from a long-term perspective.
  • Don’t be hesitant to bring in outside help. For example, if you sell supplies to bakers, having someone who has never baked a loaf of bread in their life write content on how to bake bread for people who do it professionally, has the potential to  get very awkward.
  • Options are always beneficial when it comes to content  – video is a fantastic complement to written text. Some people prefer to read, while others prefer to watch. It’s all about providing the correct value and information to the visitor.

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