How to fix a missing title tag issue

The head portion of every web page has an HTML tag called the title tag. The key purpose of a title tag is providing context regarding the primary subject matter of the page. 

Title tags are displayed prominently on search engine results pages (SERPs) and often serve as the link that users can click on. Title tags are also displayed in the browser window. 

Sometimes you may run into an error known as “missing title,” which indicates that the page or post you are working on does not have a title element. This could occur if the theme does not add a title tag or if the title field of a post or page is left blank. Let’s go over why you want to have title tags in place and how to fix a missing title tags issue.

Why are title tags important?

Internet users click on the text of title tags in search engine results to visit web pages. When a user publishes a link on social media like Facebook, LinkedIn, Twitter, etc., these previews appear before the link is clicked. By taking the time to craft page titles that are both informative and engaging, you can attract a wider audience and enhance the likelihood that they will click and convert.

If your web page doesn’t have a descriptive title, visitors could skip over it in favor of a better title. If you leave it up to search engines and social media sites the page’s title might not accurately reflect the page’s content and then the problem will become a high bounce rate.

How to check for missing title tags

You have a few options for locating pages with missing title tags. The first option is going through your blog or website manually by opening each page in your browser individually. If you come across a page that does not have a title, then the title tags for that page are missing. The link to the page should be noted so you can go into your content management system and add title tags.

The second option is to use an auditing tool like the Accessibility Checker plugin for WordPress. You can search for errors to find pages with missing title issues. It’s a good idea to then check the web page to verify it doesn’t have a title.

How to fix missing title tag issues

This problem has a simple fix – add title tags to pages where they are missing. Here’s how:

  • First, check to see if the page or post title field in the editor has been left blank, which would cause the title to be missing. If that’s the case, fill it out. 
  • If a title has been entered and is visible on the backend, then the code in your web page’s head section must be modified to include either a <title> tag or og: title meta tag.
  • The title tag is not required if a title has been filled in but is not visible on the backend.

Since you’re taking the time to add a title tag make sure it’s a good one that is highly relevant, descriptive and includes a target keyword.

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