How to fix pages with too many on-page links

Take a look at a web page and what do you see? Is it a sea of blue underlined font? Web pages can look spammy if they have an excessive number of links, and that could have a negative impact on SEO rankings. How many links is too many? In this article we’ll answer the question and explain how to fix web pages with too many on-page links.

How many on-page links is too many?

You can actually have quite a few on-page links before it becomes an issue. When a web page has more than 100 links, that’s when it will be flagged as containing “Too Many Links on Page.” 

Because of this, you should utilize fewer links while considering what is vital for your website and audience. Streamlining the links will make it easier for users to browse your website and result in a more equal link equity distribution. 

Why are on-page links important 

Containing a large number of links on a page is unquestionably a major issue for a variety of reasons. When there are an excessive number of links on a page:

  • Search engines choose not to crawl every one of them. This may cause indexation issues.
  • Typically the user experience (UX) is negatively affected. When there are more than 100 links on a page, users may feel overwhelmed and find it hard to navigate the site. Consequently, the value that some search engines place on these pages may be reduced.
  • The greater the number of links on a page, the less “link juice” the page will pass along to other websites. This may have a negative impact on the ranking benefits that backlinks to this URL provide.

How to fix issues with too many on-page links

The likelihood that visitors and Google crawlers will find a page increases proportionately with the page’s number of links. However, you have to think more strategically because the quantity of links is less important than the quality of the shared links. There is no question that a website’s rankings can suffer if it contains an excessive number of subpar links. 

Step 1 to handling the problem is eliminating any links that aren’t necessary on the page. A good place to start is examining the site’s navigation and footer in search of links that are redundant. But what if the vast majority of the links are located in the main body of the text? One solution is to separate the content into other pages and link those pages using the rel=”next” and rel=”prev” tags.

The main takeaway is that the only way to solve this problem is to reduce the number of links that are on the page. 

Final thoughts on on-page link issues

On-page links are fundamental for any website that wants to rank higher on Google SERPs, especially when they enable crawlers to navigate to a website’s main pages more quickly. On the other hand, if there are too many links, Google cannot determine which page is the most important and won’t be able to give it the same level of priority. Be sure to cap it at 100 or less links per page, eliminate redundant links and focus on quality over quantity.

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