How do I fix a short title element?

The title tag is a crucial part of the user experience, search engine optimization, and social media sharing because it serves as the clickable headline for a search result. It’s also an important HTML element since it indicates a web page’s title.

A web page’s title tag should be a clear and short summary of the page’s content. However, some pages have a title tag length of less than 35 characters and that can be a little too short. Keep reading to learn why it’s an issue and what you can do to fix a title element that’s too short.

Why is title element length important?

Typically there isn’t much of a problem with having a short title. From an SEO standpoint there is no consequence for page ranking that’s associated with having a short title. The real issue is lost opportunities. Because search engines consider the title tag to be the section of information on a page with the highest priority, this is the ideal location to put relevant keywords for your search engine optimization strategy.

In most cases, the first 50–60 characters of a title tag are displayed by Google on SERPs. If a title element is longer than 40 characters, it has a better chance of including more relevant keywords. Additionally, it has the potential to sound more natural and provide more useful information than a shorter title.

Here is an example:

How to fix the short title element

Fixing a short title element comes down to either extending or changing the title tag to make the most of the character limit and get it closer to 50 characters. 

Have a look at these other useful tips for creating optimized title elements:

  • The number of characters should be between 40 and 70 at the most.
  • Include relevant keywords if none are used.
  • Your title needs to begin with a keyword that is relevant to the content.
  • Company or website names can come later in the title.
  • Never simply list the keywords for the title element.
  • Make a unique title for each page.

Particularly in the case of large sites, using software to assist in automatically creating title tags based on a template can save a significant amount of time. No matter how titles are generated, above all else they need to be readable and relevant.

Final thoughts on short title elements

When you produce optimized title tags, you have a fantastic opportunity to let Google know what your website is about. The context that you provide in the title element assists Google in finding and ranking pages, and it provides readers with essential information that drives additional clicks. You can even test different title tags to improve the user experience, boost search engine ranking and reduce the risk of making title element errors.

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