Why You Should Automate Your SEO
“May you live in interesting times.” – Apocryphal ancient Chinese curse (but probably not).
There is no question that we’re living in noteworthy times. Technology is growing at an exponential rate, leaving many people from writers to paralegals, bankers to customer service representatives worried about the future of their jobs.
And search engine optimization professionals are keeping a close eye on developments in AI too, worrying ChatGPT or a similar platform will eliminate the need for actual SEO experts. Doom and gloom seem to be the mood of the day.
Yes, changes are coming, but automation is your friend. I’ll explain why.
The Biggest Challenge Facing SEO Professionals
For most people in the SEO business, the biggest hurdle they face every day isn’t climbing up search engine results pages. It’s not building quality backlinks. It’s not even finding those elusive low competition-high traffic keywords. No, it’s a lack of resources, namely time.
Performing SEO requires you to perform a wide variety of smaller tasks, from updating links to creating content. And some of these can become quite tedious, especially when you’re doing the same thing over and over again.
That’s where SEO automation can really streamline your workflows, streamlining or even eliminating repetitive tasks.’
Tasks that SEO Automation Can Handle for You
We’re still a long way from computers replacing all our work, but there are several areas where you can implement it now to make your job a whole lot easier. These include:
Reporting and Analytics
“I love the reporting part of search engine optimization,” said no SEO person ever.
Reporting is mind-numbingly boring. But you simply can’t do your job without data. And somebody has to compile that data so you can see what’s working – and what isn’t.
You’re probably already using some form of automation in this process. And recent advances have all but eliminated the worst aspects of reporting. Instead, they let you enter guidelines about timeframes and the metrics you’re interested in and present that information to you in one convenient dashboard.
Even if you’re an SEO traditionalist, there’s absolutely no reason you shouldn’t be harnessing the power of technology to make reporting a whole lot easier and less time consuming.
Even if you have negative feelings toward ChatGPT, there’s no denying the improvement it has made in the process of keyword research. With a simple prompt, it can generate extensive lists of related keywords for any seed.
Obviously, it’s not going to give you a comprehensive list, but it is an excellent starting point, as it basically handles a lot of the brainstorming for you.
It’s also good for quick competition research and identifying influencers in a specific niche. All you have to do is use the right prompt.
Have you noticed an uptick in cold emails from writers who want to boost your email open rates or optimize the copy on your website? AI has sent lots of people who make their living with the written world into a panic.
This is because you can use AI to generate reasonably coherent blog posts or web content in seconds. It can even ensure they use optimal keyword density. So, why wouldn’t you use it?
Actually, there are a few reasons you should be hesitant to send your writer packing, namely accuracy and plagiarism. Because AI tools depend on existing web articles to gather information, it’s highly vulnerable to using outdated information.
There can also be plagiarism concerns based on the same thing – because it pulls phrases and sometimes even entire sentences from other works.
That said, if you just need some high-level copy and don’t want to spend a lot (or anything), these tools are at least as good as some of the low-end freelancers you’ll find on sites like Upwork and Fiverr.
Structure Data Markup
This is one of the areas of SEO where automation really shines. Rather than manually going through a website, page by page to check your Schema and other markups, you can have a platform generate and validate it in no time.
Slow-loading sites get penalized by Google. And uncompressed images are one of the main reasons some sites don’t load quickly. Luckily, you can automate image optimization.
There are all sorts of solutions available that will automatically reduce image file sizes, while still ensuring they retain their quality. You should be using this.
If you’re an SEO freelancer or work for a digital agency, you’ve probably spent countless hours combing through web sites, painstakingly checking each link, tag and technical aspect to identify areas that need improvement and find potential opportunities. And because this is such an intensive task, it’s easy to miss something completely.
Luckily, there’s a better way. Platforms like Evisio will automatically scan your website to identify any problems or areas for improvement. It can crawl any site in just a fraction of the time it takes to manually audit a site.
Missing a tag? Evisio will find it. Have some broken backlinks? It will identify those too. And then, once it has found every SEO issue on your website, it automatically generates easy-to-follow, step-by-step instructions for fixing these issues.
Here’s what’s really cool – it was designed with end users in mind, so it has an intuitive workflow that makes it easy to navigate between tasks, projects and accounts.
Should You Embrace Automated SEO?
What do you think? Is automated SEO for you?
If you’re a luddite, probably not. But you’re in SEO. You don’t fear technology – especially when it can make your job a whole lot easier. Which is exactly what Evisio does, automatically scanning your website to identify SEO issues and opportunities, reporting and a whole host of other tasks. And it even gives you easy-to-follow, step-by-step instructions for making changes.
But don’t just take my word for it. See it for yourself. Contact me today and try it for free.
🔔 Evisio makes it easy to get better SEO results, so you can achieve more with less time, money, and hassle. 🔒 Get a free account, no credit card required, at evisio.co.