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On some level, most people would really love to be their own boss. Working from anywhere, answering only to yourself – that’s kind of the American dream, isn’t it? That’s probably why so many search engine optimization specialists are turning away from the traditional 9-5 corporate grind and embracing life as a freelancer. But before […]
In Blog
Companies like General Motors, Amazon and Walmart may get all the headlines, but they’re not the real power behind the American economy. No, that honor belongs to small businesses, which not only comprise 99.9% of all businesses, but they also employ 46.4% of workers. And while everyone loves to support their local mom-and-pop, at least […]
In Blog
So much of search engine optimization comes down to one thing: keywords. You need to create content with the words and phrases your target audience is using. And generally speaking, keywords come in two varieties: head keywords and long-tail keywords. Head keywords are the broad words and phrases that have a large amount of search […]
In Blog
WordPress users will recognize heading tags like H1, H2, H3, H4, H5, and H6. Found in the editor, these are used to establish different headline weights, with H1 being the largest and most prominent, all the way down to H6, which is the smallest. These header tags are essential for both search engine crawlers as […]
Webmasters use a text file called “robots.txt” to give web crawlers instructions for navigating a website’s pages, including which files they can and cannot access. For example, you may want to block internal URLs in robots.txt to prevent Google from indexing private photographs, expired special offers, or other pages that are not yet ready to […]
In Knowledge & Technical SEO
It’s easy to run into trouble with unminified, uncompressed, or uncached JavaScript and CSS files. The good news is, despite their subtle distinctions, these may often be resolved with a single action. Rather than relying on human work and coding expertise (that not everyone has), it’s much easier to use a plugin to address these […]
In Knowledge & Technical SEO
The importance of having a website that loads quickly has undoubtedly been brought to your attention by digital marketing specialists on more than one occasion. One of the best ways to ensure yours does is by taking the effort to fix issues with unminified JavaScript and CSS files, which is among the most effective ways […]
In Knowledge & Technical SEO
You might not be aware of this, but having a sitemap that is too large can have a negative impact on the performance of your website. In the past, Google set a maximum limit of 10MB for the size of each sitemap, before eventually increasing the limit to 50MB. What this means is that the […]
In Knowledge & Technical SEO
Links are important. They’re crucial to advertising online, plus they play into search engine optimization, site traffic and conversions – all of which are major SEO goals. In many cases, however, the default URL is too long and complicated for your readers’ comfort. In this case, by shortening what would otherwise be lengthy and unappealing […]
In Knowledge & Technical SEO
The objective of search engine optimization, and thus any site admin or developer’s goal is to have their site rank as highly as possible in Google’s search results. To do this, webmasters heavily rely on search engine bots crawling and indexing their website’s pages. Your website’s robots.txt file and XML sitemap work behind the scenes […]
In Knowledge & Technical SEO