How do I fix pages with only one internal link?
A search engine optimization (SEO) plan should prioritize developing high-quality content and acquiring authoritative links. When you post new content, you want to direct as many visitors as possible to that new content. It is essential to have a solid understanding of internal linking and how existing pages on your website can add value to new pages. This is especially true if you attempt to improve your search engine rankings for a certain keyword or phrase.
Let’s take a closer look at internal linking, its importance, and how to fix pages that only have one incoming internal link.
What exactly is meant by “internal linking”?
Internal links are hyperlinks that connect two separate pages within the same domain. To simplify, internal links are only used within the same website, and both the source and the destination domains are the same. For instance, create a new page on your site dedicated to email marketing and then link to it from other relevant pages.
Internal link code example:
a href=”http://www.same-domain.com/” title=”Keyword Text”> Keyword Text</a>
When properly implemented a website’s internal links can increase users’ time spent on site, boost search engine rankings, and connect disparate topics into a cohesive whole. If the concept of internal linking still isn’t quite clear touch base with an SEO strategist that can help you put together a plan for linking.
What is the importance of internal linking?
Internal linking is the primary way to help users and search engine crawlers discover different pages of your website. Internal links are the most effective approach, from a Search Engine Optimization (SEO) point of view, of signaling to search engines the relative significance of different pages on your website.
When URLs have just one incoming link they inheritly have a relatively low level of link equity, making it exceedingly challenging to rank for competitive keywords.
How do I fix pages that have only one incoming internal link?
This indicates that there are pages on your website that are not user-friendly or straightforward for visitors to access in any way. Old blog posts, pages that have had the links removed, and pages that are difficult to access when browsing the rest of your website are examples of an internal linking problem.
Because low internal linking is similar to some older forms of unethical search engine optimization (SEO), Google may suspect that you are trying to spam the system or mislead it into giving you a higher rating. For this reason alone you should do all you can to solve the problem before it’s noticed by Google.
Do a Site Audit
Doing a site audit to look for pages wth a single incoming link should be the first thing you do. Create a master list of web pages with no or just one internal link.
Identify the best pages for internal linking
You should add more incoming links to the pages that provide vital content, but you should also check to ensure that the linked pages are:
- Relevant to one another.
- Have high quality content.
- Optimized to rank well.
Add Internal Links
The greater the number of internal links that point to a page, the greater the likelihood that visitors and search bots will come across it. Aim to add two more internal links to each page that has either no links or just one link.
Even after you have begun putting your new strategy for internal linking into action, it is imperative that you check for issues regularly. If you’re part of the evisio community check your Internal Linking Report for any problems and perform your Site Audit once every few weeks at the absolute least. This is the most effective method for monitoring the condition of your website and making adjustments as needed.